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B) CGI, SHOPPING CART - To be a legitimate site, you need some functions that are programmed with CGI script. Feedback forums, quest books, search function and a shopping cart system are a few needs.
The best shopping carts are included with your web site host, like the one at godaddy.com. Check with whoever your web site host is for more info on this subject.
C) MERCHANT ACCOUNT - If you plan on doing any noticeable business at your web site you will have to take credit cards. Internet sales are generally impulse sales, which means order now. Any distraction from placing the order right now will lose most customers.
D) COMPANY POLICIES - One of the first pages you should build for your business web site is a company policy page. Use this page to explain to all you potential customers exactly how you do business. Explain your satisfaction guarantee and any warranties you may have. Also explain return policy and how shipping works from your location. E) SHIPPING - The number one customer complaint source. Most of your customers want their product no later than tomorrow, but are only willing to pay for regular mail, which takes at least 6 days if not 3 weeks.
Go to max-info.com/company.html to see how I have my policy page put together.
Give your customers a choice of shipping. Use your company policy page or a separate page to explain the options available, the length of time each option takes for delivery, the exact price of each option and how easy it is to trace. (Internet users want packages shipped by methods they can trace on the internet.) Never ship a product paid for with a credit card by any method that can't be traced.
UPS is probably the best value for your customers if you are located in the 48 continental states, but is too expensive from my location.
Whatever shipping options you decide to use just remember to make all packages traceable or don't ship it.
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