Dear ____________________:

For a long time you have been a valued customer and gave our salesman, _________________________, a warm reception. Regretfully, we must inform you that ____________________ suddenly died ________.

This is a quick note to let you know that _________________________ will be taking over _____________________ territory and will be dropping in on you soon. We think very highly of ___________________ and his knowledge of our product, ______________.

We are sure that you will continue to enjoy the same profitable and pleasant relationship that you knew with ________________________.

Cordially yours,