Government Publications max-info.com |
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Do you want to start a business but are not sure where to get products you can make a large mark-up with? Check out the report on this page to find out about free products that many people have made a fortune with.
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Very surprisingly, only a small percentage of the U.S.A. population takes advantage of the wealth of informative material provided by the world's largest publisher, the U.S. Government Printing Office. Here is a source of priceless, accurate and official information which is reported and written by experts. Almost every conceivable subject has been reported upon in detail in some government publication - topics such as energy, employment, health, business, investments, science and technology, education, careers, transportation, veterans and personal benefits, consumer advice, foreign trade, law, space, food and diet, astronomy, gardening, medical, maintenance, housing, money management, equipment, hobbies, travel the list goes on and on. These publications are available to you upon request. In fact, you indirectly helped pay for them. A part of your tax contribution is allocated to operate the government printing office. Many of these publications feature business sand personal matters that may directly help you make or save money. This report, however, will outline the most simple and ideal method to reap a huge financial gain from these publications selling this information by mail. You undoubtedly have noted ads offering reports on government surplus, oil lotteries, land acquisitions, energy, etc. These ads appear in many national magazines monthly, year after year. Such reports contain information extracted from government publications. Often they are copied word for word. The "insiders" know how and where to get this valuable information free, or at low cost, then use this material to earn huge profits for themselves. Few people realize that government publications are not copyrighted. Anyone has the authority to use
this material for his own personal benefit. That includes copying it word-for-word if desired, reproducing it, and selling the information in the
form of books, manuals or reports. From this vast source of published material are many thousands of ideas you can adopt to prepare an informative
publication which can be profitably sold by mail.
The first step, obviously, is to find out which publications are available, what subjects they cover and where they can be obtained. The second
step is to select topics which would inform, appeal to and attract a large number of people who would be willing to buy your information by mail. The
third step, is to compile this information into a book manual or report, get it printed, then go about the business of marketing it profitably.
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Step 1 Many public libraries stock these catalogs and some government publications. You can check for titles of current and back issues and order
anything that interests you or copy any information you need. you may also find copies at other U.S. and State agency offices and perhaps at your
local chamber of commerce office.
Publications may also be obtained from government offices such as the U.S. Department of Commerce, U.S. Department of Agriculture, etc. These
agencies offer many publications pertinent to matters in their field. For example, the Department of Commerce can provide data and information
assistance in various business matters, foreign trade, etc.
The ruling powers in Washington are cutting funds to many agencies. It is likely that in future not as many free publications will be available as
were printed in the past. The low cost of any government publication, however, is still a tremendous bargain. Never hesitate to pay a small amount for
valuable information that could be the source of financial benefits for you.
Step 2 Thus, your publication should deal with the "How To" and "Where To" type of subjects. This is the main information the buying public seeks and
will buy. The stronger information appeal your publication offers, the larger number of people will be attracted to you offer. This factor will
translate into a greater sales volume and ultimately higher profits. Step 3 As stated previously, you can reproduce any government printing, even page for page, if that size would fit the style of your publication. to
test your offer, you can get initial copies mimeographed, but the best-looking reproduction can be provided by an offset printer. He can reproduce
printed copy. Type your own copy on a machine with carbon ribbon. It will provide clear, dark copy which the printer can reproduce with sharp
results.
What price to charge for your publication? Only testing can determine the right price. The right price is the selling price that brings in the most
profit Not total sales necessarily, but profit... the bottom line in any business activity. Set a price initially based on the suggestions in the
following paragraph. Later tests may determine that you can make more profit by charging more and selling less. Or, tests may prove that by lowering
the price and selling more units, you earn more total profits. Often the introduction of a new mail order product requires testing... and testing
again... until the most effective sales copy and the right selling price is established to provide the most profit from each promotion.
To make big money selling information by mail, consider pricing your publication at least 10 times its cost. And, that's just the norm for a
multi-paged publication. A report of just a few pages must be sold for 15 to 20 times its cost to realize adequate profits from promotions. To start,
get just a few copies printed but, don't base your selling price on this cost. Request the printer to quote you on 1000 and higher quantities. This
will be the volume you will be purchasing if your publication is successful and that cost should be the basis for initially pricing your publication.
To promote sales of your publication, use one or all of the usual mail order methods... classified ads, space ads and direct mail. Classified ads
are seldom productive if the advertiser solicits orders for items priced over $3.00 directly from the ad. Classified ads are mainly used to obtain
inquiries for higher-priced items. So what can you do with a publication that must sell for $5.00 or $6.00? You should promote this publication
through space ads or include the publication in a descriptive circular or catalog featuring this publication among other offers of your own or that
of other publishers.
Besides a huge volume of official documents, the government printing office issues about 25,000 other booklets and reports with topics that concern
and interest the general pubic. The government also publishes guides which lists and describes new issues when they become available. To find out
what is available go to http://pueblo.gpo.gov/FreePubs.php or write to
the
Consumer Information Center
Pueblo, CO 81009
Request to be placed on their mailing list to receive the "Consumer Information Catalog"
which is issued periodically during each year.
Also request to receive "Selected U.S. Government Publications" from:
Superintendent of
Documents
U.S. Government Printing Office
Washington, DC 20402
Which topics to consider for your publication? What type of printed informationwill the public buy? Basically, to sell successfully by mail, your
product must fill a strong need or desire. It must offer a specific appeal factor that will make the public want to obtain the product. Some of the
strongest appeals are found in products which promise to help people: Eliminate Problems
Find Out Where to Get
Save Time & Effort Be Popular
Something Beneficial Enjoy Comfort
Do Things Better Something Useful
Enjoy Health Gain Success
MAKE MONEY HAVE FUN
FEEL SAFE AND SECURE Save Money
Emphasized again, the subject matter of your publication must interest and
appeal to a large number of prospects. Among large group categories are: households, blue collar and white collar workers, opportunity seekers,
investors, dieters, recipe fanciers, gardeners, teenagers, senior citizens, mail order aspirants, health and exercise enthusiasts, fix-it-uppers,
hobbyists, sportsmen and many other specific classes of people seeking helpful information to fulfill their desires and needs.
When you decide upon a suitable subject or subject or subjects, you next step is to compile the information into your own publication. You can copy
word-for-word from the government literature, extract portions of the copy, express the ideas in your own words, or add some of your own ideas and
thoughts to enhance the subject and provide the reader with additional information. The size of your publication will depend upon how many words
are necessary to fully cover the subject. Provide every essential and important detail so the reader will completely understand and benefit from the
information. Don't skimp but don't include anything that is superfluous or inappropriate to the subject. Give the customer at least what he expects
- more if possible. A happy, satisfied customer is a confident prospect for your future offers.
For example, a publication entitled "Second
Opportunities", explaining a large number of money-making activities, might require a booklet form of many pages. A publication entitled "How to
Grow Prize-Winning Roses" might be a report of just a few pages.
Adopt a title for your publication that will create attention. The title in a descriptive circular, or stated in a classified or space ad, can
affect sales. The title should explain the subject matter in as few words as possible. Bring out as many of the appeals listed in Step 2. Yet, keep
the title short without sacrificing any word or phrase that might keep a reader form becoming a customer. Look through magazines for titles of books
and reports sold by mail. You will get ideas for preparing titles to attract the mail order buyer.
Space ads are what the terms implies; they feature more space than a classified ad. This greater space allows for bold
headlines, more details about the offer and inducements for the reader to send in an order. If space permits, an order form is included in the ad.
Direct mail consists of sending your offer to a list of names. These names could be your customer list or names obtained from a list broker. Use
only name lists that will be responsive to your offer. For example, an offer for a gardening publication should not be sent to a list of auto
mechanics. Such a mailing would stand little chance for success. Also, it would hardly pay to send out a mailing for a $5.00 or $6.00 offer. Use
direct mail to promote $10.00 or higher items, or send circulars or catalogs featuring several publications to receive orders for multiple items and
higher dollar average per sale.
Selling information by mail profitably, requires application of the basic methods used by other successful mail
order operators. This report, of course, cannot provide a complete course in mail order techniques. Obtain some books which explain how to operate a
mail order business effectively. To summarize, check over the list of government publications that might provide suitable material for your own book
or report. Then send for it. Determine if the contents can be the basis for a publication with strong appeal to a large group of prospects. Compile
this information into an interesting book or report. Promote your offer slowly and carefully at the start. If promotional tests are favorable you
can increase your advertising and promotion efforts, sell larger volumes of your publication and earn larger profits.
Follow these procedures faithfully and you could be on you way to earning a fortune - making your start with free government publications.