THE COMPLETE STREAMLINED GUIDE
TO SELLING INFORMATION BY MAIL
SELLING SPECIAL REPORTS IS THE HOTTEST SELLERS IN MAIL ORDER TO
COME ALONG IN MANY YEARS AND THE BEST PART IS THAT YOU BECOME
YOUR OWN PRIME SOURCE PUBLISHER. THERE ARE BASICALLY TWO WAYS TO SELL INFORMATION BY MAIL: 1. BY PLACING ADVERTISEMENTS IN MAGAZINES AND 2. BY RENTING MAILING LISTS AND SENDING YOUR SALES LETTER HOW AND WHERE TO ADVERTISE: THERE HAVE BEEN ENTIRE VOLUMES WRITTEN ON MAIL ORDER SELLING. FOR
PRINTED INFORMATION, THE BEST WAY TO LEARN HOW AND WHERE TO
ADVERTISE IS GO TO A NEWSTAND AND CHECK THROUGH ALL THE MAGAZINES
CARRYING LARGE NUMBERS OF CLASSIFIED AND SPACE ADS...MAGAZINES
LIKE POPULAR SCIENCE, FIELD AND STREAM, OUTDOOR LIFE,
ETC...WHEREEVER COMPETITIVE ADVERTISING APPEARS ON A REGULAR
BASIS, THAT'S WHERE YOUR BEST ADVERTISING WILL BE. THE NEXT STEP
IS TO WRITE TO THE MAGAZINES (THERE WILL BE AN ADDRESS IN THE AD
COLUMNS) AND ASK FOR THEIR CLASSIFIED & DISPLAY ADS RATE CARDS.
THESE CARDS GIVE YOU ALL THE INFORMATION YOU NEED TO PLACE AN AD.
IF YOU NEED ADDITIONAL HELP, YOU CAN CALL THEM AND MOST WILL
PROVIDE COUNSEL ON HOW TO PLACE YOUR AD, WHETHER IT BE CLASSIFIED
OR DISPLAY. HOW TO WRITE YOUR ADVERTISEMENT: DETERMINE WHAT TYPE OF INFORMATION YOU INTEND TO SELL BY MAIL.
eXAMPLE : FINANCIAL INFORMATION. THEN GO TO THE NEWSTAND AGAIN
AND BUY EVERY MAGAZINE CARRYING AND SELLING FINANCIAL
INFORMATION. WRITE AWAY TO THE ADVERTISERS FOR INFORMATION. MOST
WILL RUN ADS INVITING YOU TO WRITE IN FOR " FREE DETAILS". ONCE
YOU BEGIN TO GET AN INFLUX OF MATERIAL, YOU CAREFULLY FILE IT
AWAY TO USE AS A MODEL FOR DEVELOPING SALES MATERIAL FOR YOUR OWN
OFFER. YES, MAIL ORDER IS THIS SIMPLE! IT IS POSSIBLE TO GET FREE ADVERTISING IF YOUR PRODUCT HAS A
UNIQUE APPEAL OF INTEREST TO THE EDITOR. WAYS OF OBTAINING FREE
ADVERTISING ARE DETAILED ANOTHER REPORT. ALL YOU NEED TO
GET STARTED IS TO RUN PERHAPS A SMALL CLASSIFIED AD SELLING ONE
OR ALL OF YOUR REPORTS IN YOUR POSSESSIONS. IF YOU WISH TO GO
THE ROUTE OF DIRECT MAIL, YOU CAN OBTAIN MAILING LISTS THROUGH
SOME OF THE ADVERTISERS IN THE NEWSTAND MAGAZINES. CHECK THE
CLASSIFIED FOR "MAILING LISTS". LATER ON, YOU WILL WANT TO DEVELOP
YOUR OWN OFFERS TO MARKET BY MAIL. GOOD LUCK AND BET WISHES!
NEWSPAPERS, EITHER CLASSIFIED OR SPACE ADS,
TO THE NAME ON THE LIST.